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General Motors is changing its corporate logo as it launches a new marketing strategy focused on all-electric vehicles.It is only the fifth time the Detroit automaker has conducted a major redesign of its logo since being founded in 1908.
The new logo features the automaker’s “gm” initials in lowercase letters with the “m” underlined as a nod to its Ultium battery cell platform that will underpin its new EVs, said Deborah Wahl, GM’s chief marketing officer. The blue letters are inside a rounded box of the same color. It replaces a white “GM” underlined within a darker blue block.
Oh great, more executives hoping to make their mark on what was once the envy of manufacturing.
Instead of turning their back on decades of brand recognition, I’d suggest saving the time promoting a new symbol and use it to make sure what they are trying to sell is perfected.
While the decline had started long before, look what happened to Olds after the new stupid logo? To me the emblem looked like something you would see on a Japanese car. Which probably wasn’t coincidence.
Oh great, more executives hoping to make their mark on what was once the envy of manufacturing.
Instead of turning their back on decades of brand recognition, I’d suggest saving the time promoting a new symbol and use it to make sure what they are trying to sell is perfected.
While the decline had started long before, look what happened to Olds after the new stupid logo? To me the emblem looked like something you would see on a Japanese car. Which probably wasn’t coincidence.
GM doesn’t want to sell you cars anymore. This is the start of the CEO’s shift to EV’s that we will eventually rent space in instead of owning.
FTA: “At the same time, GM has to embrace “the new industry reality” of the longer-term shift away from internal combustion vehicles towards electric vehicles, autonomous or self-driving vehicles and ride-sharing, MacDuffie said. “Incumbent automakers have to run their legacy businesses in ways that allow them to invest in these new technologies, new business models and all the disruptive changes coming to mobility.”
Why all the negativity? It's not the first time GM changed its logo.
No, but it's the first time it looks gray. They can do whatever they want, I don't care. But I'm not a fan of that new logo. It's the Pepsi Clear of logos. Boneheads aren't reinventing themselves. Like slapping a new badge on a car is going to somehow make it new and improved.
I really don't care what their logo is since I will never buy any of the junk they manufacture.
To date, people have not bought, or wanted, electric vehicles anywhere near the manufacturers projections. Could be a monumental mistake for Mary Barra and GM; betting the farm on cars that people don't want to buy.
Could be a monumental mistake for Mary Barra and GM; betting the farm on cars that people don't want to buy.
Mary definitely has difficult choices. If she develops electric vehicles, GM will be eligible for another bailout. If she stays with ICs, those deciding on bailouts may feel good riddance.
...To me the emblem looked like something you would see on a Japanese car...
Well, the direction is likely right. I would pinpoit it rather in China where they have all the cheap lithium for the batteries
Originally Posted by Ctls442
To date, people have not bought, or wanted, electric vehicles anywhere near the manufacturers projections...
They're still about a third more expensive than conventionally-powered vehicles.
In winter, you have to drain the batteries even further, in order to heat the vehicle's interior and in summer, you have to drain the batteries, in order to cool them down.
Electric power also limits one's mobility, since their owners need to have access to recharging stations. Whereas, a canister filled with gasoline can keep owners of conventional vehicles 24-hourly mobile. Which is most practical for those living "off the grid" in places like backwoods Alaska.
I could see justifying a reasonable added expense for fuel-saving and horsepower-increasing assist, such as an electrically-assisted flywheel for improved acceleration and starter motor-replacement. Or even energy-recuperation upon braking and downhill driving. But, that's the limit.
Dependence on total electric power would seem like an Orwellian nightmare into a future where control gets surrendered to those in charge who could remotely cut off your power, depending on a social score standard of which they choose to appoint to you, just like they're doing in China:
Last edited by Killian_Mörder; Jan 9, 2021 at 12:43 AM.
O.E.M.'S are rental companies.
Few people BUY NEW VEHICLES. most rent them. (lease) or rent to own( o.e.m. loan ).
If it was not for leases moving units. They be forced to offer much lower cost units.
Tesla is what SATURN should've been.
Garbage Motors should change their logo to a big middle finger!!! I was done with them a long time ago!! Like others have said, they had such ****-poor management for years that slowly ran the company into the ground! I hated them when they killed Olds but the brand was ruined at the end anyway! The only Gm that will ever be in my garage is my vintage OLDS!!!
My family was GM since the 30's.
Bought 07 Chevy dually in 08. Had the Duramax with Allison and loved it.
Then the cold hit, had to keep changing transmission lines. Stupid snap style fitting in the rad cooler would alway keep leaking.
One day the line blew right off, stopped me dead on set of train tracks. That was interesting I tell you.
Went to GM to have it fixed under my extended warranty, wasn't covered. It's not under the powertrain coverage, like WTF!?!?!?!?!
Need a transmission to be functionable to move.
Sold it in 2011, went back to my old 95 GMC and use it as spare.
2013 bought a VW Touareg and haven't looked back.
All manufactures have problems? Yes. IMO anything after 2010 in domestic is junk
Look GM or Dodge, 5 years and they start rusting. I have a 2012 Audi Q5 and has no rust whatsoever.
I want another truck and if a newer one, be Toyota or Nissan.
And as for the new logo with lowercase letters, looks like **** to match the **** they build now.
As someone who works in a auto manufacturing factory, most of the stupid crap that people complain about now that wasn’t a issue in the past is all about profits.
The stupid quick connect hose fittings? It’s much faster for the guy on the assembly line to simply push the hose into a fitting, instead of hand starting the hose, then lovingly tighten, finally torquing to specifications. The cab corners and wheelhouses that rust seemingly overnight? Thank all the sound deadener engineering adds to keep the NVH low. All the plastic push pins and snap together panels? All in the interest of more production with fewer people.
As someone who works in a auto manufacturing factory, most of the stupid crap that people complain about now that wasn’t a issue in the past is all about profits.
The stupid quick connect hose fittings? It’s much faster for the guy on the assembly line to simply push the hose into a fitting, instead of hand starting the hose, then lovingly tighten, finally torquing to specifications. The cab corners and wheelhouses that rust seemingly overnight? Thank all the sound deadener engineering adds to keep the NVH low. All the plastic push pins and snap together panels? All in the interest of more production with fewer people.
Yes stupid quick fittings. So build junk and then the consumer has to pay for it.
It's a frigging assembly line, pretty sure they can have their speed down pat for thread and tighten.
Funny how Dodge and GM rust terribly, my Audi no rust.
Rode in a lot of domestic SUV's total garbage . Don't compare anywhere to my Q5
While giving U.S. consumers the shaft, they seem to have valued overseas customers. Supposedly, the following transmission of theirs is as good or better than the THD 400:
