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The article mentions a "fire red Apollo 442 convertible. Is "fire red Apollo" a color from 1970? I know Buick made an Apollo. It was an X body, wasn't it? I guess Olds just used the Apollo name for that unique 442...
The article mentions a "fire red Apollo 442 convertible. Is "fire red Apollo" a color from 1970? I know Buick made an Apollo. It was an X body, wasn't it? I guess Olds just used the Apollo name for that unique 442... .
Yes, Olds made a red 442 show car with a custom interior that they called the Apollo. http://www.gmphotostore.com/1969-Old...info/53218768/
It was a 1969 model, not a 1970, though. Not sure of the story of the car. Wonder if it still exists?
And yes Buick made an Apollo - X body that was the cousin to the Omega, Nova and Ventura.
Nice article on the Detroit Olds display, thanks for sharing !
Last edited by tva442; September 2nd, 2016 at 06:41 AM.
It had four bucket seats and a full center console.
You know I've seen late model cars with 4 bucket seats and a center console the entire length of the cabin (a Tesla and a Maserati I believe). It's pretty slick but it makes me wonder if it cuts down on interior room. Being 7ft tall I find it annoying when a bulky console is in the way.
Trying to remember if Viking Blue was on the color chart in 70. It would have been a Toronado-only color if it had.
Neat about Miss America being there. Oldsmobile supplied the year's Miss America with a flashy new Oldsmobile for many years, so I guess the promo appearance was part of the deal.
From my memory of attending the 1970 Detroit auto show when I was 14. I remember an Apollo like car. It was a four bucket seat 1970 cutlass supreme SX convertible. The name on the signage said "Sundance" The paint faded from orange on the lower to yellow on the upper. The inside of the exhaust trumpets were painted yellow. Last year I posted on this forum asking if anyone could remember that car and had no luck except for one guy that pointed me to an ebay auction for a billing statement showing that Oldsmobile was billed for special paint on a cutlass supreme convertible to be delivered to the Detroit auto show. I now own that document but still have no picture proof that the car ever existed. ~BOB
Best I can do for you Don. Detroit Auto show 1970......and 1970 442 Apollo Convert !
Nice! I have never seen this car. Maybe I was wrong with my earlier post that the Apollo was a 69, looks like there was a 70 as well. Be interested if there is more information on both these cars.
Thanks for sharing!
Sorry for any confusion. I have seen the 69 (though don't know much detail about it) and thought that was the car be referred to in the original article above. However the photo Bens71442 posted is a 1970 with four buckets and appears to be red as well. It is listed as Apollo also. This 70 version is the one I have never seen before.
According to all of the Oldsmobile literature I have seen, including the dealer showroom albums, in '70 Code 26 Viking Blue was indeed a Toronado only color. I have the build sheet (Freemont car) from my '70 442 also listing Viking Blue as it's original, special order color. I don't have a picture of the build sheet here at the office but below is a pic of the cowl tag
According to all of the Oldsmobile literature I have seen, including the dealer showroom albums, in '70 Code 26 Viking Blue was indeed a Toronado only color.
Re: image I took of a 1970 Apollo at Detroit auto show
Originally Posted by Mr Shifty Sidney
Bens71442
Thanks for posting the picture. I am curious where you found the image. I have been trying to collect auto show pictures of this era.
Don W
Motor Trend Magazine * April 1970 * Page # 94. It appears MT magazine was late on the coverage of the Auto show as the show was in November 1969. Todays Detroit auto show is the 3rd week in January....and has been that way for as long as I can remember.
Last edited by Bens71442; September 6th, 2016 at 05:48 PM.
September 1st, 2016, 05:59 PM
