1970 auto show car
1970 auto show car
In 1970 my family and I went to the Detroit Auto Show. There was a special Olds on a raised turn table display. I was 15 at the time and was very impressed with this car. What I remember is a yellow custom painted Cutlass Supreme SX convertible with four bucket seats. Even the inside of the exhaust trumpets were painted yellow. I think the name on the display was “Sundance”. Anybody here have a picture of this car? Anybody else even remember it? I think it would be fun to recreate this car. Odds are that it was sold after the 1970 shows ended. Wouldn't it be cool if this car still existed? ~BOB
Bob, It's good that you spread the word on a car like this. In the future if it appears out of nowhere, like '70 442 Indy Pace Car #1, there will be some history to authenticate what it is. Greg
Thanks for the reply's. Back in about 1998 I asked Helen Early about this car. She looked though the History Center files and found nothing. At the time she thought that it was odd that they would build a special car and not take pictures of it. I also asked Bob Jarboe (he was in Olds marketing) and he didn't remember the car. He promised to look for information on it but soon after we talked he passed on. There is a black and white picture of a 69 442 convertible with four bucket seats in one of Helen's books but not the same car. My guess is in 1970, maybe they wanted a show car to highlight the SX option. The paint on the car was a fade from yellow to orange (yellow upper, orange lower). Oldsmobile used to have a Yellow (original color was red) and black 70 Supreme hardtop in their collection, however that car was sold a couple of years ago at one of the auctions where GM collection cars were sold. I used to be on the board of the REOTM for 14 years. There's nothing at the Museum about this car that I ever found. I would really love to have a picture of this car but it looks like unless someone has a private photo of the 70 show, it may be lost to time. ~BOB
FWIW I swear I have seen pics of that car but cannot begin to remember where.
What I'm saying is that I don't think you are delusional!
I remember thinking that it was not my cup of tea but was certainly an attention getter.
What I'm saying is that I don't think you are delusional!
I remember thinking that it was not my cup of tea but was certainly an attention getter.
I have been collecting pictures from the auto shows for several years and have not seen the 70 SX. I did a quick google image search and have not turned up anything. You would think that some personnel pictures would show up every now and then. It would be nice if someone had an inside connection at the General Motors media archives or the Detroit Newspaper.
Don W
Don W
Years ago I was looking at an Azure Blue W-31 that the seller claimed was part of the Oldsmobile exhibit at the 1970 Chicago Auto Show. Looking for verification, I was able to get to a person who had access to the archived Chicago Auto Show photos. No W-31 pictures were found, but did see two or three Rallye 350 shots. What about trying to track the car through the Detroit Auto Show records? Also, being an auto show car it may have travelled the circuit to other cities. For example, Cleveland is another major market not far from Detroit; maybe it went there as well.
Last edited by Ctls442; Nov 21, 2013 at 03:16 PM.
I'm having some fuzzy, static(k?)y recall on this, can't say I'm not confusing with something else.
I recall an article, with some pictures about a dealer or his son that had the car. It was yellow faded into orange paint, I think the dash was painted yellow or white, 4 bucket seats, may have had shaggy carpet but not sure. The pictures of the car were in an auto business (dealership) service bay, in "modern" time ie recently.
Hopefully that might jog someone's memory or reveal that I'm thinking of a different car. If I have any more recall (real or imagined) I'll post up.
I recall an article, with some pictures about a dealer or his son that had the car. It was yellow faded into orange paint, I think the dash was painted yellow or white, 4 bucket seats, may have had shaggy carpet but not sure. The pictures of the car were in an auto business (dealership) service bay, in "modern" time ie recently.
Hopefully that might jog someone's memory or reveal that I'm thinking of a different car. If I have any more recall (real or imagined) I'll post up.
Thanks Bccan for working your memory banks for me. Also nice to know I'm not delusional! And thanks Joe. I bought the Ebay literature. couldn't resist. It really could be interesting info. Maybe about the car I remember. Cheers! ~BOB
It's possible you saw the 1969 Apollo show car, and perhaps you saw the Rallye 350 somewhere around that time, and yer memory is just confusing the two. I've had that happen SO many times, where I remembered someone's car from way back being a certain color (like dark blue) and then through Facebook or somewhere else I see an old picture of that car and it's dark green.
Is this the car?
Is this the car?
Thanks again for more input. I've thought about the 68 "Mod Rod" conv. and the 69 Apollo because there are pictures of those two cars. My memory has had moments of disfunction over the years, however My family only went to the 70 and 73 auto shows. therefore I think I saw what I saw. Funny, I really wasn't into Oldsmobiles at the time. I loved Mustangs. It's just that this car really caught my eye. Thanks again. ~BOB
The 68 442 "Mod Rod" convertible from the Chicago Auto Show was a pearlescent yellow car with a yellow interior. The interior of the exhaust trumpets were painted red though, not yellow. I can't remember if the rear seats were buckets. It's interesting that when you google the 1970 Detroit Auto Show nothing much comes up
Last edited by allyolds68; Nov 23, 2013 at 04:37 PM.
But some of these "production" show cars do exist, as I know of a few Pontiacs that managed to escape being scrapped.
In 1970 Oldsmobile departments like marketing and engineering had to purchase the cars they used from the Oldsmobile division. When they had finished using them they where sold as factory demonstrator cars so that the sale value would be added back into the departments budget. That's why the actual pace cars prior to 1975 were often sold as regular production cars. Even a fair amount of engineering test mules were put back to stock and sold. therefore it's possible that the stock bodied show cars were sold also. this practice ended at GM in 1975. ~BOB
Last edited by Carshinebob; Nov 26, 2013 at 03:43 PM.

A few Supremes from the era. 70 above in black and white and 71 below. Note the modified roofs around the quarter glass. Also the non Supreme grilles in the 71 below.

and the closest thing to the car in question I could find although not an auto show car.
Last edited by vistacruiser67; Nov 27, 2013 at 08:08 AM.
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