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Mr Jones founded what eventually became American Racing Wheels from a bunch of smaller wheel manufacturers. He started U.S. Mags in 1963 or 1964 and kept absorbing smaller companies.
Here's the definitive "Parnelli Jones" aluminum mag made by Rebel Wheels along with a 1965 ad.
My cousin had a set of Parnelli Jones Rebels on a 1966 Mercury Cyclone. Gorgeous wheels, right up there with Hurst wheels, but they had a tendency to crack in the lug nut spider area under "hard use". They're hard to find in usable condition now because of that.