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i've always heard the color is called claret or claret red.
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That's the color that I've always heard too. Even the catalogues for repro Olds parts refer to claret.
I still remember when the hood rocket on Dad's 67 was starting to look like it had been thru one winter too many. Don't laugh, he went to the drugstore and bought some claret fingernail polish. Damn stuff looked great and lasted nearly forever. Easy to touch up too.